Our Values


Our Values

At the heart of everything we do are our company values. We stand by them being the set of behaviours that we expect all our people to embrace to further our ambitions for our business, our people and our communities.


Our values are:

  • We're passionate about customers and consumers - our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth and spinning them across our business.
  • We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other, we're open and challenging. We always behave as a team - when we're together and when we're apart.
  • We're proud of what we do - we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
  • We will strive to be the best - we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
  • We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.


Commitment to Excellence:

Striving to reach our full potential as a company and as individuals – doing the right things the right way.


Mutual Trust:

Having confidence enough to rely on others and to be open to new people and different ideas.


Respect for People:

Showing genuine concern for others, and treating people as individuals, with understanding and appreciation.



Being reliable and accountable in word and behaviour.